Polsinelli Catapults to No. 20 Ranking on BTI’s 2017 Brand Elite List
KANSAS CITY, Mo., March 24, 2017 /PRNewswire/ — Polsinelli was designated among 28 leading law firms in brand strength, earning the No. 20 spot on BTI Consulting Group’s 2017 BTI Brand Elite and marking Polsinelli’s debut on the prestigious list.
The firm jumped 54 spots this year, having previously earned the No. 74 ranking in 2016. Building upon its recent ranking in BTI’s Client Service A-Team as the No. 17 firm in Client Service Excellence, Polsinelli was recognized as being on general counsels’ short-list for firms they seek out first and as being one of the top they would recommend to colleagues.
“The strength of our firm’s performance is a result of our deliberate focus on understanding our clients’ business priorities and commitment to their service experience,” said Polsinelli Chairman Russ Welsh. “This dramatic improvement in brand recognition supports to our commitment to client service excellence and practice depth across our 20 offices coast to coast.”
BTI conducts in-depth interviews with more than 600 corporate counsels at companies with greater than $1 Billion in revenues, and analyzes nine distinct characteristics that drive the consideration and hiring of law firms.
According to BTI, “Polsinelli is riding a wave of innovation, including technology, client service, delivering more value and using techniques few other firms use to improve the client experience. The firm earns its first appearance as a Premium Worthy firm. The growth in underlying strength reveals Polsinelli as one of the fastest growing brands in the legal world.”
According to a Polsinelli client who was interviewed by BTI, “Polsinelli’s vastly experienced team of attorneys is always trying to do more for the client and improve service.”
real challenges. real answers.SM
Polsinelli is an Am Law 100 firm with approximately 800 attorneys in 20 offices, serving corporations, institutions, and entrepreneurs nationally. Ranked No. 17 for Client Service Excellence among 650 U.S. law firms, Polsinelli has risen more than 50 spots over the past five years in the Am Law 100 annual law firm ranking. Polsinelli attorneys provide practical legal counsel infused with business insight, and focus on health care, financial services, real estate, intellectual property, mid-market corporate, labor and employment, and business litigation. Polsinelli attorneys have depth of experience in 100 service areas and 70 industries. The firm can be found online at www.polsinelli.com. Polsinelli PC. In California, Polsinelli LLP.
* 2017 BTI Client Service A-Team Report
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